Illustrations
Illustrations used in Property.ca Inc. communications are simple yet detailed, and incorporate the brand colours blue
and magenta.
Composition
Property.ca Inc. arranges visual elements by using negative (white) space and putting the focus on a central area to lead the viewer through the image and emphasize focal points.
404 Page
Sign-up Gates
Digital Offer
Buildings
Neighbourhoods
Colour Palettes
Specialty Colours
These provide tone-on-tone pairing in illustrations and tone and opacity in product designs.
Applications
Illustrations can be used in print materials (flyers, posters, indoor and outdoor signage, pamphlets, magazines), digital materials (websites, phone applications, social media content, and animations), and branded promotional products (t-shirts, hats, bags, coffee mugs, pens, stationery).
