Our Story
Property.ca Brokerage Inc. is more than you think – and always more than you expect. It’s three powerful websites. 250+ full-time agents. Rich market data. Millions of visitors. And billions in sales.
We offer knowledge and guidance when people need it. We’re explorers, discoverers, mentors and friends. And we’re the tech-forward, full-service brokerage that’s helping you build your future.
Foundations of Our Brand
A real estate brokerage, like a house, is only as strong as the foundation it’s built on. Our brand is that foundation: it keeps us solid and stable, sets us apart from
the competition, and defines what we stand for every day. These foundational values guide us in our decisions and our unwavering dedication to clients.
Insights & Data
We think real estate information should be for everybody, not hidden or difficult to understand. Because when you have a big decision to make, being informed is everything. So we give you full access to all the relevant data and rich insights you need to make smart choices, and we interpret them and share insights so it’s clear and valuable.
Trusted Guidance
We take the complexity out of the process and provide honest, expert advice for your situation, guiding you every step of the way. It’s never just one agent helping you: you’ve got the expertise of a whole team of technology experts, marketing gurus and support staff at your fingertips, all focused on helping you get
to your goal.
Seamless Service
Advice to help you get the best value. First-time buyer coaching. Investment expertise. Negotiation skills to get you the best deal – whether you’re buying or selling. Connections to proven movers, stagers, lawyers, and more. From the moment you start your research to well beyond closing day, we’ve got
you covered.
Game-Changing Technology
There’s always a better way to do things, so we never stop innovating, building smart tools and gathering and sharing valuable information to help you rent,
buy, sell and invest – and make your experience better, faster and easier.
Brand Personality
We’re that trusted friend you can always turn to for advice, the colleague who’s happy to share their experience to
help you succeed. The foodie who tells you where to find the best new restaurants. The friend who has
“been there, done that” and is eager to share what they’ve learned to make things easier for you.
That’s Property.ca Inc. Brokerage in a nutshell. And here are the traits that make us who we are:
Smart
We know our stuff: seriously, throw us any question, we’ll answer it. Ask us about a neighbourhood and we’ll tell you what’s happening there. Mention a specific building, and we’ll share facts we’ve learned on the ground. We use data to understand the market, and pair it with deep local expertise to help you make informed choices.
Sophisticated
We aren’t your average real estate brokerage: intelligence and innovation drive how we think and how we serve our clients. We thrive on the amazing diversity and possibility of our cities and neighbourhoods, and love discovering up-and-coming places and spaces, under-the-radar restaurants, cool venues, new designers, perfect walks, amazing street art and incredible design.
Bold
We are audacious innovators, pioneers and game-changers, fearless negotiators who always put your interests first. Never afraid of doing things differently, we forge new paths, dream up new ideas, disrupt the conventional and tell it like it is.
Helpful
We aren’t here to “sell” you or focus only on the bottom line. We are here to help you make the move that’s right for you. We take away the complexity, save you time, make information clear and decisions easy. From helping you navigate your first purchase to fiercely negotiating on your behalf, we’ve got
your back.
Specialized
We are neighbourhood gurus: true specialists who know specific areas, streets, developments and condo buildings like the backs of our hands. We don’t just keep our fingers on the pulse of the larger market, but dive into what’s happening in specific pockets of the city. Our people can tell you what the listings won’t: what’s in store for particular neighbourhoods, what’s a good value, where the great restaurants are, and what the “word on the street” is about a specific property.
Human
We are people people: every person who works at Property.ca Inc. Brokerage is personable, empathetic, honest and real. We’re generous with our knowledge, ideas, time and guidance, genuine in our desire to help...and definitely not afraid of having some fun.
Our Visual Identity
Visual identity is the graphic features of a brand and uses logos, colours, type, and imagery to strengthen the brand’s message.
You can access our visual identity brand assets and guidelines here.